30 Years and Beyond
In the 1970’s, Bill Tidwell, a Texas entrepreneur, owned a custom cabinet company in the Dallas-Ft. Worth area called B.J. Tidwell Industries. In 1976, an employee of one of B.J. Tidwell's customers, by the name of Carlos De Llano, decided to start up his own cabinet company called Cardell in San Antonio.
Mr. Tidwell acquired Cardell Cabinetry in May 1977. He thought the concept of Cardell was a good one. He also liked the name which he thought was catchy and something that could be used to create a brand name around. He also knew the job market in San Antonio was good.
Mr. Tidwell had a simple but clear vision for Cardell, "To create exceptional cabinetry through innovation, persistence, and a vision for the future".
The original manufacturing facility was located in a 2,000 square foot lean-to. Customers could choose between four door styles and four stains.
Over the next decade the company expanded from Texas into the national market. Cardell was able to do this by sticking to Mr. Tidwell’s vision, the hard work of dedicated employees, and by building strong and lasting relationships with its distributors.
In 1991, Cardell released a new line called The 2001 Series (in 2001, The 2001 Series was renamed The 360 Series). The 2001 Series was a huge success by being the first in the industry to combine three popular features as part of its standard construction: concealed adjustable hinges, ¾" thick wood-grain laminated adjustable shelves and a birch laminated interior.
In 2000, Cardell introduced another line called The Odyssey Series. The Odyssey Series was designed to offer semi-custom cabinetry and let Cardell work with per-drawing requests.
Cardell has continued to enhance both lines over the years. The Odyssey Series offers the best in environmental friendliness and luxury by offering all plywood cabinet box construction and a soft-close drawer guide system as part of its standard construction features. The 360 Series continues to innovate by offering dove-tail drawer boxes and a concealed under-mounted drawer guide system as part of its standard construction features.
Between the two cabinet lines, different door styles and colors options available, Cardell offers thousands of combinations to choose from. That is a huge difference between the early days of four styles and four colors; but the power of choice to the consumer is one of the company’s focuses.
In addition to choices between styles and colors, there are many modifications and per-drawing cabinet construction available to personalize and create something truly unique.
Cardell has been ranked one of the largest manufacturing businesses in San Antonio for the last decade. There is 900,000+ square feet of work space between its San Antonio manufacturing facilities and a secondary manufacturing facility located in El Campo, Texas.
Bill Tidwell still owns Cardell Cabinetry and over the past 30 years has grown the company into one of the largest privately owned cabinet manufacturers in the country. Mr. Tidwell and other Tidwell family members remain extremely active in management, day-to-day operations and leading the company towards an exciting future.